Adobe - Sweet Caroline
In the summer of ‘23 the lovely folks of Buck Amsterdam asked me to help on the production mixed media film showcasing Adobe Photoshop’s new AI features.
Challenges included shooting live action with the little girl on location in Amsterdam (that was a first for me), recording a young girl’s voice to narate the story and having to only use the beta ai tools of Photoshop to create the designs.
Thanks to the marvellous team at Buck and the great spirit of everyone involved in this production, it was a fantastic ride resulting in this super cute 30 second spot.
My roles were associated creative direction and animation direction.
Credits coming soon.